Sometimes you just need to take out the kick ass wines to show 'em who's boss!

A wine rep always struggles with what to sample. There are dozens of factors that go in to every choice in a bag. Yesterday, I just decided to go out with guns blazin' and knock em' dead. I picked the entire lineup of Jaffurs, an elite Rhone producer from Santa Barbara. The wines aren't cheap, but they're amazing. I took 4 wines around,and at the end of each stop, the line was, "I can't remember the last time I had such amazing wine". at that point you're not even selling, you're just agreeing with them. This is a great approach for 3 reasons a) You sell a bunch of great wine b) for whatever isn't bought that day, surely the wines will be remembered for years to come c)it helps to give you credibility for not wasting anyone's time. I especially love when the guy in front of me a s crappy $9 Malbec. Always make sure you're the one they want to see.Next time you balk about taking out the pricier models, throw caution to the wind, you be glad you did, and so will your customers.